Grow the Basic and Broad



Together and individually, we face many challenges. For more viable options, read on.

Given the basic, broad and unprecedented nature of some of our challenges, we need integrated, practical, enjoyable and human approaches, which also support creativity and innovation. That’s why I created ProxThink. Below, you can see links to such approaches I developed by applying the ideas, tool, models and standards of ProxThink.

What I’m working on is basic and broad. It can be used by diverse people, businesses, organizations and regions. I’m asking you to join to support the work. As a bonus, you’ll get some new options for your own creativity and innovation.

There are three membership levels ($4.95/year, $9.95/year, $19.95/year). You get a 30-day free trial, or a special offer for immediate payment. There are also opportunities to relate and contribute in more engaged ways.

For yourself and others, if would be great if you join here now.

——– ( optional links to explore below ) —————

MAIN SITE: Main site for the ProxThink ideas, tools, models and standards.

PRESS RELEASE: A good introduction and overview.

CLIMATE CHANGE: A climate change project, including what you can do.

BUSINESS/GROWTH MODEL: A new growth model.


SUSTAINABILITY: Ways to create more sustainable proximities and resources.

FINANCIAL TURMOIL AND MARKETS: Also includes coordination, collaboration and resource management (two links).

INTERNET AND NETWORKS: New ways to leverage them (three links).

DOWNLOADABLE CONTENT: New ways to share downloadable content (music, movies, video, art, books, software, etc.).

MY BACKGROUND: A little about me.

SHORT HISTORY OF PROXTHINK: A bit about the evolution.

——– ( end of optional links to explore ) —————

Thanks for your interest. As you can see, what I’m working on is basic and broad. It can be used by diverse people, businesses, organizations and regions. The integrated ideas, tools, models and standards can address some of our major challenges, as well as provide you with some new options for your own creativity and innovation.

For questions, contact me via the ProxThink site. I’m also available via phone and webcam. Plus, I’m available to speak, consult, generate ideas with you, and collaborate on your projects. Further, I’m looking for funders, sponsors, investors, collaborators and partners.

For yourself and others, if would be great if you join here now.

Thanks much,
David Loughry
Los Angeles

Proxri Deal: As you find our relationship rewarding, proxri with the proximity in mind.


Networks, Nature and New Possibilities


Natural capital systems like ecosystem services haven’t fallen off a cliff, while our markets have. Shouldn’t we be more embarrassed that we can’t do better? I think we can.

Ecosystem services are things like drinking water, air to breathe, and decomposition of wastes. The earth keeps providing these for us without a break.

We have a highly developed market economy. Yet it can’t seem to function in a smoothly continuous manner. Not only do individual economies suffer ups and downs, but now it’s happening on a global scale.

Networks change the game. We live in an increasingly networked, participatory and transparent world, and that presents both positive and negative possibilities. ProxThink provides ways to think about, relate to, and make more of this new reality. The ProxThink growth model in particular, and the open standards it proposes, provides opportunities when combined with networks.

It often takes a generation to adapt to new technology. So we may not have really figured out how to best use the Internet and networks yet. It is also well known that we have trouble recognizing large, slow changes. This could account for our use of networks to often do old things in new ways, rather than new things that networks make possible.

Networks shift some of the focus from elements, such as objects, people, businesses and governments, to proximities. The ProxThink growth model was designed with networks and proximities in mind. The growth model presents opportunities for greater stability as well as greater variety and vitality, leading at the same time to greater sustainability.

The ProxThink growth model allows for the growth of proximities and people by allowing more direct relationships between individuals and proximities, a strategy used successfully by democracy, markets, and other processes. In essence, the idea is that proximities become things people can have relationships with by means of democracy and markets. The growth model provides new more sustainable and integrated, yet flexible, processes by which proximities become things people can have relationships with. These growth model processes are greatly enhanced by networks.

Specifically, by combining the Internet (and related technologies) with the ProxThink growth model, we can create more sustainable proximities. By shifting the focus to proximities, we could collaborate and work together better. There could be a bit less competition, and a bit more fun and variety. These sustainable proximities could then support diverse people and situations. I think it would result in less turbulence such as recessions and booms, which each seem to feed on themselves and exaggerate the ups and downs. The sustainable proximities we created might become more like the relatively stable ecosystem services we depend on and enjoy.

Again, for more, please see combining the Internet with the ProxThink growth model, and sustainable proximities. You also might also like this financial turmoil post.

Proxri Deal: As you find our relationship rewarding, proxri with the proximity in mind.

Financial Turmoil is Avoidable


NOTE TO READERS: This is another press release I’m working on.


Financial Turmoil is Avoidable:
Combining Internet with ProxThink Growth Model can Create Sustainable Proximities

Los Angeles, CA, November 24, 2008, 3:30 PM – “You know, we don’t have to live with financial turmoil and the extreme variability of markets. If we focused more on the proximity, and used the Internet in combination with a new growth model I’ve developed, we could create many sustainable proximities,” says ProxThink creator David Loughry. “It would be a shame if we knew of better ways to coordinate, manage resources and collaborate, and didn’t start trying them. We shouldn’t be so helpless in the face of all this economic mayhem. We have other options.”

Loughry thinks we’re still in the horseless carriage stage of using the Internet. Before we really learned how to design cars, they were just motorized carriages without the horses. We hadn’t yet discovered the unique properties of cars and new opportunities they presented. In a similar way, we’re not yet taking advantage of some opportunities the Internet presents. With the connections and proximity awareness the web can provide, we have the potential to relate to some proximities more fully and directly than before the web existed. Taking the proximity as a point of departure, Loughry created: 1) a new thinking structure, called the ProxThink Basics; 2) new patterns and tools for creativity and innovation that leverage the thinking structure, known as the ProxPatterns and ProxThink Hints; and 3) the sustainable new ProxThink growth model, which is built with the structure and patterns just mentioned. The combination of the Internet and related technologies with the ProxThink growth model creates: 4) a fundamentally different way for us to relate to proximities. This approach can help us more sustainably coordinate, collaborate and manage resources in a wide variety of situations ranging from the serious to the fun, and in the short and long term.

Why does this approach have potential? The ProxThink growth model shares the emergent nature, and synergistic and sustainable qualities, of the ProxPatterns upon which it is built. The growth model has a proximity focus, and includes processes for connecting with people (RelatePoints), proximity awareness (ProxMonitors), sustainable agreements (Vadi Agreements) and rewards which relate elements in the proximity (proxri). All four of these processes work well with the web, and boost coordination, resource management and collaboration. The growth model, especially when used in combination with the Internet, has the potential to be sustainable, flexible, healthy, fun and efficient. On the ProxThink website, the Sustainable Proximities page provides more details, and links to early-stage examples and implementations of the approach. One of the initiatives considers in more detail how ProxThink ideas and the growth model relate to markets and financial turmoil. The others include implementations of the growth model for websites and blogs (see Proxri Deal and Proxri-Based Membership); a proposal for downloadable digital content content such as music, movies, video, art, books and software that can solve some legal, financial and logistical problems; and a climate change project called proxEarth, which includes things you can do right now if you have a website, blog, or use social software sites. Not every proximity may be appropriate for this approach. But for those which are, it may be a win/win strategy for people involved, allowing a fuller range of voluntary engagement, while meeting needs at the same time.

With reference to markets, Loughry believes there are many opportunities to combine the ProxThink growth model and the Internet to complement and enhance markets. Further, the approach can perhaps replace markets in some proximities, as well as serve some proximities which markets can’t serve. For proximities in which it is appropriate, the growth model and web combination may be more stable over time than markets, and also more dynamic, since diversity, complexity, sustainability and liveliness are enhanced and encouraged by the ProxThink growth model. Given the way ProxThink and the growth model relate to proximities, even transitions to using the growth model with the web can be engaging and lively.

The growth model and web combination benefits from network effects, so the more people who know about it and use it, the more sustainable proximities can become. Loughry wants to start implementing the approach in proximities, and seeks users, partners, funders, contributors and collaborators. He also encourages others to adopt and adapt the growth model. For more, visit (

Proxri Deal: As you find our relationship rewarding, proxri with the proximity in mind.

Microsoft Offer for Yahoo and the ProxThink Growth Model


The Microsoft offer for Yahoo is a good reminder that growth and shareholders’ interests are primary. We now live in a world which increasingly requires that we think and act in ways related to the systems, environments and networks in which we are enmeshed. It is no longer clear that markets are up to this task.

As an example, as Øystein Dahle, former Vice President of Exxon for Norway and the North Sea, has observed: “Socialism collapsed because it did not allow the market to tell the economic truth. Capitalism may collapse because it does not allow the market to tell the ecological truth.”

It’s entirely possible that even in the markets in which Google, Microsoft and Yahoo play, people and elements related directly or indirectly by search and online advertising could be better served by frameworks which take the systems, environments and networks in which they are enmeshed, into account. The ProxThink Growth Model may be a step in that direction, since systems, environments and networks can be seen as proximities, and the proximity of situations play a prominent role in the model.

Proxri Deal: As you find our relationship rewarding, proxri with the proximity in mind.