The Microsoft offer for Yahoo is a good reminder that growth and shareholders’ interests are primary. We now live in a world which increasingly requires that we think and act in ways related to the systems, environments and networks in which we are enmeshed. It is no longer clear that markets are up to this task.
As an example, as Øystein Dahle, former Vice President of Exxon for Norway and the North Sea, has observed: “Socialism collapsed because it did not allow the market to tell the economic truth. Capitalism may collapse because it does not allow the market to tell the ecological truth.”
It’s entirely possible that even in the markets in which Google, Microsoft and Yahoo play, people and elements related directly or indirectly by search and online advertising could be better served by frameworks which take the systems, environments and networks in which they are enmeshed, into account. The ProxThink Growth Model may be a step in that direction, since systems, environments and networks can be seen as proximities, and the proximity of situations play a prominent role in the model.