In a networked world, we often overlap. It can be hard to tell where you begin and I end. Where one business begins and another ends. Add to that how easy it is to copy things, whether information or products and services. In this kind of world, paying attention to the proximity makes more sense.
If being is about relating, then you are your relationships in a sense. You are your network. If we are in proximity, we share parts of each other’s network. We overlap. So we should take care of our proximity, and place less emphasis on ourselves.
In a digital world, you can often not be sure where content came from, or how original it is. Yet that copy can benefit the network and the proximity where it exists at the moment. The content can also exist for everyone in the network, since it is duplicated for everyone who accesses it. The content overlaps. Focus on taking care of the proximity, and the network, and you also take care of the content creators, who are also part of that proximity and that network.
Again, in this kind of world, paying attention to the proximity makes more sense. Taking care of the proximity makes more sense. Relating to the proximity makes more sense. That’s where ProxThink comes in. That’s part of why the ProxThink growth model makes sense. And why a sustainable proximities approach based on the ProxThink growth model makes sense.
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