Networks can transfer some information that markets and money used to transfer.
One thing markets do is transfer information. Greater demand tells producers to make more. Lower demand tells producers to make less. Higher prices tell buyers to consider shifting to alternatives. Higher prices also tell new producers to enter the market.
Markets were invented before technological networks existed. Markets are a kind of network themselves.
It makes sense that networks may now be able to transfer information better, in some instances, than markets.
So, we should be doing that. Yet, the inertia of markets may prevent it sometimes.
Part of the problem may be that we need new mental models, and practical systems, for utilizing the potential of networks.
I believe that is where ProxThink, the ProxThink growth model, and a sustainable proximities approach based on the ProxThink growth model come into play.
For more, see sustainable proximities.